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The primary market is the place where new ETF units are created. This process involves trading firms called ‘Authorized Participants’ buying the underlying securities and then packaging them as ETF units for sale on the secondary market. You can think of it as the factory which mixes up all the ingredients in a salad in the right combination before the salad is shipped to the shops.
For example, when creating a unit for an S&P 500 ETF, the Authorized Participant will go into the market and buy the right among of each of the 500 underlying stocks and then package them as an ETF for sale to investors on the secondary market.
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Since our founding in 2016, we have been at the forefront of the industry, delivering accessible, comprehensive, and reliable tools to support the evolving needs of investors.
Over the past decade, Trackinsight has expanded its operations across six countries, serving thousands of professional investors. We’ve consistently innovated to provide cutting-edge solutions that meet the changing demands of the ETF market.
In 2024, Kepler Cheuvreux, a leading independent European financial services firm, acquired a majority stake in Trackinsight, becoming the company's principal shareholder.
This strategic partnership solidifies Trackinsight's position as a premier provider of ETF selection and analysis tools, while strengthening Kepler Cheuvreux’s commitment to becoming a leading player in the ETF sector.
Together, we are committed to offering advanced services that empower professional investors, advisors, institutions, and issuers. This new step enables us to deliver even more comprehensive and innovative technological solutions, driving ETF investing to new heights.
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