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IBUY ETF · Amplify Online Retail ETF

The IBUY Exchange Traded Fund (ETF) is provided by Amplify ETFs. It is built to track an index: EQM Online Retail Index. The IBUY ETF provides physical exposure, so by buying it you actually own parts of all the 78 underlying holdings. This share class generates a stream of income by distributing dividends.
Last update 4/2/2026, 1:30 PM UTC
LIVE
CLOSED
This fund is part ofeCommerce1M perf.-5.27%
Last price
$62.59
1M perf.
-4.73%
1M flows
-€11M
AuM
€95M
E/R
0.65%
Rating
ESG Consensus®
esg grade icon
IBUY
$62.59

Performance & flows

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January 2, 2026 → April 2, 2026
0-20-15-10-505%FEBMARAPRFEBMARAPR
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IBUY
$62.56
-16.08%
eCommerce
-15.01%

Historic performance and flows

1M3M1Y3Y5YMTDQTDYTD
Perf.
-4.73%
-16.08%
+1.39%
+42.29%
-50.29%
+0.39%
+0.39%
-16.00%
Flows

Key fund info

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This ETF's jurisdiction country is not in your region (Europe and Middle East) · 
Main characteristics
CUSIP
032108102
ISIN
US0321081020
AuM
€95M
E/R
0.65%
Replication rating
ESG Consensus®
esg grade icon
More details
NAV
4/2/2026
$62.56
1D NAV change
-0.02%
Dividend policy
Replication method
Direct (Physical)
Replication model
Full replication
No. of holdings
78
Inception date
4/20/2016
Jurisdiction
United States
Distribution
United States
Legal structure
Open-end Fund
Base currency
USD
Dividend distribution
Trailing 12-month distr. yield
Distribution frequency
Last distribution
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Classification
Product type
Benchmark
EQM Online Retail Index
Asset class
Factors
N/A
Investment strategy
The Amplify Online Retail ETF (IBUY) seeks to provide investment results that, before fees and expenses, correspond generally to the price performance of the EQM Online Retail Index. The Index is a globally-diverse basket of publicly-traded companies that obtain 70% or more of revenue from online or virtual sales.
Tax optimisation
PEA
France
UK Reporting Status
United Kingdom
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Risk profile

Segment for quartile rank

Historical risk/return profile

3M1Y3Y5Y
Returns
-16.08%
+1.39%
+42.29%
-50.29%
Volatility
Perf./Volatility
Max drawdown
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Synthetic Risk and Reward Indicator (SRRI)
UCITS
N/A
PRIIPS
N/A
More exposure metrics are available, exclusively in Trackinsight Enterprise

Exposure

Countries
USA
77.00%
Japan
3.98%
Cayman Islands
3.50%
Germany
2.78%
Luxembourg
2.75%
Sweden
1.70%
Netherlands
1.43%
Israel
1.21%
Unavailable
1.89%
Other
3.76%
Sectors
Consumer Discretionary
63.88%
Industrials
11.35%
Information Technology
4.98%
Health Care
4.90%
Communication Services
3.83%
Consumer Staples
3.15%
Unavailable
7.91%
Diversification
Total weight of top 15 holdings out of 78
Top 15 holdings
Data as of February 28, 2026
FIGS
LIQUIDITY SRVICE
REVOLVE GROUP INC
MSC INDUSTRIAL
EBAY
CARVANA CO
AIRBNB
US5653941030
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EXPEDIA GROUP INC
ETSY INC
COPART
AMAZON.COM INC
BOOKING HOLDINGS
UPWORK INC
CHEWY INC
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More risk metrics are available, exclusively in Trackinsight Enterprise

Sustainability

Integrates ESG criteria
No
SDG

ESG Consensus® by Conser

Data as of December 31, 2025
Methodology

Our partner Conser gathers the industry's consensus on the business practices of the underlying holdings. We have computed the following metrics about IBUY ETF's sustainability, based on their methodology.

Learn more about Conser

ESG Consensus®
esg grade icon

ESG Consensus® is based on the Final Sustainability Grade, which itself consists of 10 grades. Our partner Conser calculates the exact grade, based on market intelligence, using their proprietary ESG Consensus® methodology.


IBUY’s has a Final Sustainability Grade of either C+, C, C-, or D.

This fund’s exact Final Sustainability Grade is available in Trackinsight Enterprise.
Learn more about Trackinsight Enterprise
Holdings review
68.29% of holdings have positive scoring
33.64% of holdings have negative scoring
40.05%
24.90%
8.74%
16.52%
8.38%
Consensus levels
Strong
Medium
Weak
More sustainability metrics are available, exclusively in Trackinsight Enterprise

Replication

Trackinsight replication rating:
Replication quality
Calculated over 12m, as of March 31, 2026
Tracking error
Tracking difference
Replication information
Index
EQM Online Retail Total Return Index - USD
Index ticker
IBUYXT Index
Index dividend policy
GTR
Replication method
Replication model
More replication analysis are available, exclusively in Trackinsight Enterprise

Issuer

Amplify ETFs
Amplify ETFs ID Card
Number of funds
41
Total AuM
€15.7B
Expense ratio range
0.2% - 3.5%
Average expense ratio
0.9073%

Frequently asked questions about IBUY

What does Amplify Online Retail ETF, IBUY, invest in?

IBUY is a Passive ETF. This ETF provides exposure to Other Global Equities.

Which benchmark or index does IBUY replicate?

IBUY tracks the EQM Online Retail Total Return Index - USD, through a full replication replication method.

What is the Total Expense ratio (TER) of IBUY?

IBUY carries a total expense ratio (TER) of 0.65%, indicating the annual cost for holding the fund.

When was IBUY launched?

IBUY was introduced to the market on April 20, 2016. It trades on United States

Who is the ETF issuer of IBUY?

Amplify Online Retail ETF, IBUY, is provided by Amplify ETFs. Learn more about Amplify ETFs here.

What is the current assets under management (AUM) of IBUY?

IBUY oversees €95M in assets as of April 2, 2026.

How has IBUY performed lately?

Based on data from April 2, 2026, IBUY returned -4.73% over the past month, -16.08% over the last three months and -16.00% year-to-date.

What are the latest inflows or outflows for IBUY?

As of April 2, 2026, IBUY recorded net flows of -€11M over the last month and -€11M year-to-date.

Does IBUY distribute dividends?

IBUY follows a distributing dividend policy, meaning it pays out income to investors. As of April 2, 2026, its 12-month trailing yield was 0.13%.

What are the main country or region exposures of IBUY?

As of February 28, 2026, IBUY has significant geographic allocations in USA, Japan and Cayman Islands.

In which sector or theme does IBUY invest in?

As of February 28, 2026, IBUY focuses largely on Consumer Discretionary, Industrials and Information Technology.

How many securities does IBUY hold and how diversified is it?

As of February 28, 2026, IBUY holds 78 positions in its portfolio, with 40.96% of assets concentrated in its top 15 holdings.

What are the main positions in IBUY?

As of February 28, 2026, IBUY top three holdings include FIGS, LIQUIDITY SRVICE and REVOLVE GROUP INC.

What is the base currency of IBUY?

The base currency of IBUY is USD.

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