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›ETF Issuers›Amplify ETFs›IBUY
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IBUY ETF · Amplify Online Retail ETF

The IBUY Exchange Traded Fund (ETF) is provided by Amplify ETFs. It is built to track an index: EQM Online Retail Index. The IBUY ETF provides physical exposure, so by buying it you actually own parts of all the 80 underlying holdings. This share class generates a stream of income by distributing dividends.
Last update Yesterday at 7:59 PM UTC
LIVE
CLOSED
This fund is part ofeCommerce1M perf.+1.30%
Last price
$70.14
+1.47%
1M perf.
+2.86%
1M flows
-€12M
AuM
€96M
TER
0.65%
Rating
IBUY
$70.14
+1.47%

Performance & flows

Segment for quartile rank
April 1, 2026 → July 1, 2026
0-2%0%2%4%6%8%10%12%14%16%MAYJUNJULMAYJUNJUL
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IBUY
$70.13
+12.07%
eCommerce
+8.70%

Historic performance and flows

1M3M1Y3Y5YMTDQTDYTD
Perf.
+2.86%
+12.07%
+0.90%
+50.00%
-45.72%
+1.29%
+1.29%
-5.84%
Flows

Key fund info

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This ETF's jurisdiction country is not in your region (Europe and Middle East) Â· 
Main characteristics
CUSIP
032108102
ISIN
US0321081020
AuM
€96M
TER
0.65%
Replication rating
More details
NAV
7/1/2026
$70.13
1D NAV change
+1.29%
Dividend policy
Replication method
Direct (Physical)
Replication model
Full replication
No. of holdings
80
Inception date
4/20/2016
Jurisdiction
United States
Distribution
United States
Legal structure
Open-end Fund
Base currency
USD
Dividend distribution
Trailing 12-month distr. yield
Distribution frequency
Last distribution
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Classification
Product type
Asset class
Factors
N/A
Investment strategy
The Amplify Online Retail ETF (IBUY) seeks to provide investment results that, before fees and expenses, correspond generally to the price performance of the EQM Online Retail Index. The Index is a globally-diverse basket of publicly-traded companies that obtain 70% or more of revenue from online or virtual sales.
Tax optimisation
PEA
France
UK Reporting Status
United Kingdom
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Risk profile

Segment for quartile rank

Historical risk/return profile

3M1Y3Y5Y
Returns
+12.07%
+0.90%
+50.00%
-45.72%
Volatility
Perf./Volatility
Max drawdown
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Synthetic Risk and Reward Indicator (SRRI)
UCITS
N/A
PRIIPS
N/A
More exposure metrics are available, exclusively in Trackinsight Enterprise

Exposure

Countries
USA
72.14%
Sweden
4.65%
China
4.25%
Germany
3.72%
Japan
3.06%
Israel
1.41%
Switzerland
1.39%
Singapore
1.39%
Unavailable
0.31%
Other
7.68%
Sectors
Consumer Non-Cyclicals
26.03%
Consumer Cyclicals
25.57%
Consumer Services
17.95%
Technology
12.39%
Industrials
7.08%
Finance
6.32%
Healthcare
4.35%
Unavailable
0.31%
Diversification
Total weight of top 15 holdings out of 80
More risk metrics are available, exclusively in Trackinsight Enterprise

Sustainability

Integrates ESG criteria
No
SDG
More sustainability metrics are available, exclusively in Trackinsight Enterprise

Replication

Trackinsight replication rating:
1-year trailing difference
As of June 30, 2026
Create a free account to view the replication graph
IBUY
N/A
Replication quality
Calculated over 12m, as of June 30, 2026
Tracking error
Tracking difference
1-year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
Replication information
Index
Index ticker
Index dividend policy
Replication method
Replication model

Issuer

Amplify ETFs
Amplify ETFs ID Card
Number of funds
42
Total AuM
€16.93B
Expense ratio range
0.2% - 3.5%
Average expense ratio
0.8988%

Frequently asked questions about IBUY

What does Amplify Online Retail ETF, IBUY, invest in?

IBUY is a Passive ETF. This ETF provides exposure to Other Equities.

Which benchmark or index does IBUY replicate?

IBUY tracks the EQM Online Retail Total Return Index - USD, through a full replication replication method.

What is the Total Expense ratio (TER) of IBUY?

IBUY carries a total expense ratio (TER) of 0.65%, indicating the annual cost for holding the fund.

When was IBUY launched?

IBUY was introduced to the market on April 20, 2016. It trades on United States

Who is the ETF issuer of IBUY?

Amplify Online Retail ETF, IBUY, is provided by Amplify ETFs. Learn more about Amplify ETFs here.

What is the current assets under management (AUM) of IBUY?

IBUY oversees €96M in assets as of July 1, 2026.

How has IBUY performed lately?

Based on data from July 1, 2026, IBUY returned 2.86% over the past month, 12.07% over the last three months and -5.84% year-to-date.

What are the latest inflows or outflows for IBUY?

As of July 1, 2026, IBUY recorded net flows of -€12M over the last month and -€23M year-to-date.

Does IBUY distribute dividends?

IBUY follows a distributing dividend policy, meaning it pays out income to investors. As of July 1, 2026, its 12-month trailing yield was 0.11%.

What are the main country or region exposures of IBUY?

As of May 31, 2026, IBUY has significant geographic allocations in USA, Sweden and China.

In which sector or theme does IBUY invest in?

As of May 31, 2026, IBUY focuses largely on Consumer Non-Cyclicals, Consumer Cyclicals and Consumer Services.

How many securities does IBUY hold and how diversified is it?

As of May 31, 2026, IBUY holds 80 positions in its portfolio, with 38.27% of assets concentrated in its top 15 holdings.

What are the main positions in IBUY?

As of May 31, 2026, IBUY top three holdings include Spotify Technology SA, Bed Bath & Beyond, Inc. and Peloton Interactive, Inc..

What is the base currency of IBUY?

The base currency of IBUY is USD.

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