Demographic Shift Megatrend

More emphasis will be given to the Silver Economy, answering the aging populations’ need for consumption, living and health. Yet, this also implies that people will likely work longer before retirement with pension systems susceptible to be revised. At the bottom of the age pyramid, younger generations' awareness to sustainable development will be decisive in the environmental implication of demographic growth over the next century. They also bring new values and cultures for a more inclusive and fairer economy.

A more populated Earth has great political implication wherein the under-representation of younger generation will be challenged. It results in long-term repercussion of decisions made by a generation that will probably not face the consequences. Such situations will be even more pronounced in emerging economies where most of the population aged 25 and under are concentrated. Politics will not be the only field to be moved by younger generations. This Next Gen workforce will also shake up business models and enforce digitization. Still, access to education, economic opportunities and safety will be a priority in less developed regions.

With demographic shift and the rise of the middle class, consumption habits are evolving, leading to the birth of new consumers. Ranging from more concern for Health and Wellness to the way we manage resources and incorporate sustainable components, Demographic Shift is opening a whole new array of opportunities for investors to select from.