Welcome to the new Trackinsight

Big opinions, loud mouths, throwing darts.
Doomsayers, gurus, long shots and hot shots.
The investment world has gotten noisy.
And noise clouds judgement.
At Trackinsight, we make room for clarity.
So investors can think independently, with focus.
To form their own confident view of the future.
With the numbers, tools, and projections they need.
Free to use and free of bias.
This is Trackinsight.

A little bit about our transformation.

Did you notice something different about Trackinsight? We look a bit different now, having just released our new brand identity, logo and mobile-first website.

Todays’ ETF markets look totally different to when Trackinsight got started nearly 7 years ago – there’s been an explosion in the number of products investors can choose from, new types of ETFs like Active, Thematic and Factor-based strategies have launched and the number of investors who use ETFs in their portfolios has risen dramatically.

So why did we decide to make these changes now, and what do they mean for you, the investor? Our origins help explain the situation:

Staying true to our roots.

The Trackinsight story started in 2014 in a sunny town on the south of France, where a small group of financial professionals were advising institutions on their investment strategies.

They realized that professional investors had expensive systems, data and technology that made it easy for them to invest in ETFs, but few people were helping the average investor to realize the same benefits.

So, they decided it was time for everyone to have access to world-class ETF data, tools and analysis – not just finance professionals. 

Fast-forward 7 years and Trackinsight now operates from 6 countries, helping millions of investors find the ETF that’s right for them.

Cutting through the noise.

One of the biggest challenges modern investors face is navigating the huge variety of different investment opportunities they’re presented with. Picking the right investment can be a complicated business, and jargon, headline-driven hype over new investment ideas, gossip, rumour and the massive amount of marketing messages from investment companies only makes it more difficult.

Our new identity was designed in collaboration with London and Lisbon-based agency How & How during a process that aimed to ‘cut through the noise’ of investment data, news and social media which can cloud and confuse investment decisions.

Confident investment decisions can only be made when we cut through the noise and give investors a way to quickly screen, compare and decide between the ETFs that are available in their market and learn about investing without being inundated with sales messages.

Building on our independent ETF data sets and knowledge of the ETF markets, our new mobile-first website gives all users the tools, data and ETF education to enable them to invest purposefully and focus on the ETFs that deliver meaningful investment outcomes.

Some things don’t change.

While out new website brings updated features, ‘Trackinsight Classic’ will still be available for users who have a Trackinsight account. Those users will still be able to log-in, view their saved portfolios and continue to use the library of tools and data as normal - and our client services team will support users across both sites and answer any questions you have.

Let us know your thoughts.

We hope you like the new Trackinsight experience, and that it helps you find the right ETFs to add to your portfolio. We’d love to have your feedback, so if you have any questions or comments, feel free to drop us a line here.