Pinduoduo shares have been up, up and away!

Pinduoduo (PDD) shares jumped yesterday by roughly +7% as the company continue to shine after last week's positive earnings report for the second quarter of 2021 . Results showed a growth in revenues and users who placed orders through the platform (~ 850 million users in trailing 12-month period). In addition, the tech giant also saw its first quarterly profit since its initial public offering three years ago.

Pinduoduo Inc. is the largest agriculture-focused technology platform in China. It has created a platform that connects farmers and distributors with consumers directly through its interactive shopping experience.

The stock has exploded by 31.7% since the results dropped with the main market driver being the donation pledge of $1.5bn in future earnings towards the development of agriculture. The initiative followed the calls of President Xi Jinping for wealth distribution under the "Common Prosperity" campaign. Despite the donation's future effect on the bottom line, investors are hoping that the latest move would ease regulatory pressure.

For investors interested in owning Pinduoduo through ETFs, The Emerging Markets Internet & Ecommerce ETF (EMQQ) could be an option. EMQQ has $1.35bn in assets and holds PDD among its top 10 holdings with a 7.34% exposure. Despite the large allocation to China (62%), the ETF has also invested in internet and eCommerce companies in other emerging markets.

For maximum exposure to Chinese equities, investors can check out KraneShares CSI China Internet ETF (KWEB). This ETF invests in Chinese Internet Equities and has 8.01% exposure to Pinduoduo.

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