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ETFs Charted: 7 Charts We Thought You'd Like this Week

From global equity shifts to sector rotations and crypto milestones, 2025 is proving to be a defining year for ETFs.

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ETFs Charted 20
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By Trackinsight
September 18, 2025

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In this edition of ETF Charted, we spotlight the rise of international markets, a rebound in small caps, and shifting sector flows.

Beyond Wall Street

US markets remain the top destination for global investors, but international equity ETFs that exclude the US have drawn $60B in new inflows in 2025 as investors seek diversification and value.

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With US stocks stretched by high valuations and concentration risk, ex-US opportunities are increasingly viewed as a solid addition to portfolios.

Can I Have Some Small Cap Please?

Demand is back for US small caps ETFs after consecutive months of outflows, helped by expectations of more rate cuts that would ease borrowing costs for smaller firms.

Tech and Utilities Shine as Energy and Healthcare Fade

Tech and utilities ETFs are drawing strong investor interest, propelled by the twin forces of AI innovation and rising electricity demand. With data centers and infrastructure requiring significant power, utilities are attracting capital spending for grid modernization and clean energy.

This trend is further supported by favorable policies.

Meanwhile, energy and healthcare ETFs are seeing outflows. The energy sector is contending with weak oil prices and oversupply issues, while healthcare faces uncertainty over drug pricing regulations.

Single-Stock Frenzy Fuels Leveraged ETF Expansion Globally

The number of leveraged ETFs has more than doubled over the past five years, with further acceleration this year. In the U.S., they now make up nearly 8% of the lineup, with single-stock products launching almost every week.

Clash of the Titans

Remember when SPY was the world’s largest ETF? Now, VOO has the runaway lead with nearly $125B more in assets. While SPY still holds second place, it had heavier outflows this year than iShares’ IVV.

Active ETFs in Europe Reach New Milestone

Active ETFs in Europe have climbed to $80B in AUM, with J.P. Morgan Asset Management out in front, holding more than half of that total through its own ETFs.

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About Trackinsight

Since our founding in 2016, we have been at the forefront of the industry, delivering accessible, comprehensive, and reliable tools to support the evolving needs of investors.

Over the past decade, Trackinsight has expanded its operations across six countries, serving thousands of professional investors. We’ve consistently innovated to provide cutting-edge solutions that meet the changing demands of the ETF market.

In 2024, Kepler Cheuvreux, a leading independent European financial services firm, acquired a majority stake in Trackinsight, becoming the company's principal shareholder.

This strategic partnership solidifies Trackinsight's position as a premier provider of ETF selection and analysis tools, while strengthening Kepler Cheuvreux’s commitment to becoming a leading player in the ETF sector.

Together, we are committed to offering advanced services that empower professional investors, advisors, institutions, and issuers. This new step enables us to deliver even more comprehensive and innovative technological solutions, driving ETF investing to new heights.

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