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From global equity shifts to sector rotations and crypto milestones, 2025 is proving to be a defining year for ETFs.

By Trackinsight
September 18, 2025
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In this edition of ETF Charted, we spotlight the rise of international markets, a rebound in small caps, and shifting sector flows.
US markets remain the top destination for global investors, but international equity ETFs that exclude the US have drawn $60B in new inflows in 2025 as investors seek diversification and value.
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With US stocks stretched by high valuations and concentration risk, ex-US opportunities are increasingly viewed as a solid addition to portfolios.
Demand is back for US small caps ETFs after consecutive months of outflows, helped by expectations of more rate cuts that would ease borrowing costs for smaller firms.
Tech and utilities ETFs are drawing strong investor interest, propelled by the twin forces of AI innovation and rising electricity demand. With data centers and infrastructure requiring significant power, utilities are attracting capital spending for grid modernization and clean energy.
This trend is further supported by favorable policies.
Meanwhile, energy and healthcare ETFs are seeing outflows. The energy sector is contending with weak oil prices and oversupply issues, while healthcare faces uncertainty over drug pricing regulations.
The number of leveraged ETFs has more than doubled over the past five years, with further acceleration this year. In the U.S., they now make up nearly 8% of the lineup, with single-stock products launching almost every week.
Remember when SPY was the world’s largest ETF? Now, VOO has the runaway lead with nearly $125B more in assets. While SPY still holds second place, it had heavier outflows this year than iShares’ IVV.
Active ETFs in Europe have climbed to $80B in AUM, with J.P. Morgan Asset Management out in front, holding more than half of that total through its own ETFs.
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